Social Media Tips & Trends for the New Year!


Image result for social media 2017
Source: http://digitalreview.co/2017-latest-social-media-marketing-trends/
Is your marketing strategy prepared for the New Year? We've put together a dynamic list of new trends and tips you need to follow in order to stay on top of your marketing strategy.

Live Streaming: One of the biggest features that is going to take-off in 2017 is live video recording. Not only can you go live on Facebook, but Twitter now offers it as well! Live video is a great opportunity to show off you products or services to your audience. You can interact with your costumers and receive feedback.

Influencer Marketing: This type of marketing focuses on having key leaders drive your brands message. This is done by inspiring or hiring influencers to get the word out for you. Social media is a huge component in influencer marketing since word-of-mouth has driven many marketing campaigns. You either create the content for the influencers or they create it themselves.

Chatbots: Ever wanted to communicate directly with your customers and vice-versa? Well with the up-rise of chatbots you now can! Multiple companies have added this feature to their websites so that they can communicate directly with their customers. This allows for quick response times to positive or negative consumer feedback. 

Social Media Tips:
Image result for happy new year 2017
  • Find the right social network for your brand that will reach your target audience and increase consumer engagement
  • Be serious on special holidays or occasions instead of trying to be funny or get your point across
  • Customize what time your postings will go out for each of your social networks. Each platform has different days and times that work best for your target audience
  • Get rid of old, out-dated practices and adopt new trending technologies
  • Revise marketing strategies based on current market trends
  • Talk with your audience not to them, offering customer service on social media can increase customer engagement
  • Show your brand's human side and reach a personal level with your audience


Pan Asia Resources specializes in Brand Outreach, Marketing Diagnostics and Social Media Marketing. We would love to work with customers on helping them develop their Brand Marketing Strategy. You can reach us at sm_us@panasiagroup.net














Written By: Mallory Gray

Comments

Post a Comment

Popular posts from this blog

An Interview with Vidya Sankaranarayanan from Brihadisha

Image
The meaning of Vidya in Sanskrit is knowledge, but many more adjectives sprang to my mind during this interview. Vidya to me came across as a highly passionate, principled, strong and fiercely independent woman. She is a remarkable dancer who has been blessed by some legendary teachers in the world of Bharatanatyam. Here are some snippets our very interesting conversation. Please tell me how you came up with the name Brihadisha for your dance school? Brihadisha is the primary idol in the Tanjore temple. Tanjore is where my Guru hails from, and where I learned Bharatanatyam. I relate Tanjore to my Guru, Shri K.P. Kittappa Pillai. His family was settled in Tanjore for several years, and were patronized by the Maratha King Sarfoji. I spent most of my summer holidays learning dance at my guru’s home. It was a second home to me. My guru’s ancestors have written several compositions on Brihadisha. To me, Brihadisha and Tanjore are synonymous to each other so I felt it was apt to n
Keep reading

Recruiting 101: Building a Talent Pool

Image
Prioritizing talent and investing time in building your talent pool is critical for any staffing firm. A deep talent pool can be an agency/recruiters best friend. In an ideal world, when you have a job that needs filling you'd already have the perfect employee who is ready to fill the position immediately. In reality, it is unlikely that perfect candidate is ready to fill the role when you have the job for them. That is why a talent pool is a contingency plan you need to have in place. It is also a needed method of reducing the cost and time to hire and ensuring your businesses productivity is not affected too much by skill and resource shortages. So, how do you build a talent pool? We've outlined some steps for any company or recruiter to take to build their talent pool or keep their current one efficient.  Previous applicants.  Any candidate who applies for a position can be a future lead. Whether they have made it to an in
Keep reading

An Interview with Gladys Burke from ADJ Enterprises

Image
I t’s not every day that you meet a successful, grounded entrepreneur who is always ready to help the community and other entrepreneurs grow. So, I am really happy and excited to be meeting Gladys Burke, owner of ADJ Enterprises and getting to talk to her about her entrepreneurial journey. Tell me about ADJ Enterprises and your entrepreneurial work here? That is interesting what got me started. It goes two-fold. One is when I had my first child and fell in absolute love with him and being a mom. I was new to the area and didn’t know anyone here. So I wanted to do something that would allow me to take care of him myself. The flexibility of managing your time by having your own business appealed to me. Family is my utmost priority. Also, at that point I was trying to break into broadcasting and journalism. I faced some difficulty here from a race relations standpoint for opportunities. I decided I am never going to let one person determine my destiny. And that is why I
Keep reading