Showing posts from April, 2017

If a picture paints a thousand words then a video could possibly paint a million!!

If pictures paint a thousand words then a video could possibly paint a million. On April 10 th 2017, a video of a passenger being dragged out of a United Airlines went viral. It has been around 48 hours and United stocks have taken a hit. The public is outraged with United Airlines, some folks have cut their United cards and United Airlines has lost a lot of good faith.  I was completely horrified when I saw the video. No matter whatever be the reason, it was completely unjustified for United and ground security to handle the passenger in such a brutal way. Peter F. Drucker mentioned that there is only one purpose of a business: to create a customer. A customer is defined as a person who pays a business for goods and services. If a person does not pay, they are not a customer. Did United Airlines forget the fundamental rule of business and marketing? A customer experience that a business provides is the foundation for customer loyalty and repeat customers. I agree that there