Pan Asia Resources

It's the holiday season ! Our favorite time of the year to give and receive presents. Did you know that the way we wrap our presents has a psychological effect on the person receiving them? The first thing we notice about any present is its color and what could be inside of it. There are three ways we react to color during the holiday season and every time we look at a brand: 1. Color Symbolism 2. Conscious Association 3. Color Psychology When a woman see's a " robin blue " box, what is the first thing she thinks of? A Tiffany's box, of course! Or how about when a boy see's the alluring green X on the cover of his brand new X-BOX. All of these colors are consciously associated with a brand or product. We get excited about seeing these colors and shapes because we know it'll be something beautiful or fun inside the box. Color psychology and symbolism is also present with different cultures. Gifts in China are typically wrapped in red ...

Brand Marketing is no child's play. There are so many variables that help establish a brand in a positive way. Human psychology plays an important role in marketing and persuasion. The colors, words, and images you use all play a role in how you brand yourself, your product or your service. According to the study "Impact of color on marketing" 90% of quick judgments made about products were based on color alone. What do these colors really mean? Source: http://visual.ly/color-emotion-guide Color influences how a customer views the brand and its personality. We also associate colors with brand identity. We recognize brands by their colors and how they make us feel. The Psychology of Color: Color/visual ques = high impact on conversion rates Audiences have a limitied attention span when it comes to the internet. The only way to grab their attention is by standing out. Companies and websites does this with bold colors. Colors can direc...