Pan Asia Resources

It's Friday the 13th and that means a lot of talk about superstitions and unlucky habits. So, what is Friday the 13th and makes it so scary? The superstition around this day came about in the Middle Ages or possibly even earlier than that. The day itself has spun off many superstitious such as, not walking under a ladder or seeing a black cat means bad luck! It's even created some of the biggest horror movies out there. Ever heard of a mask-wearing killer named Jason? Well that's a movie you might have seen named "Friday the 13th." The whole idea around this day has become a culture phenomenon and is constantly dreaded due to a fear of bad luck. So, how do you turn this day into your brand's advantage? We've put together a list of marketing tips on how to bring you some luck on this unlucky day. Make Friday the 13th a lucky day for customers. A lot of people focus on the superstitions on this day and how they could bring them bad luck. Use this...

Brand Marketing is no child's play. There are so many variables that help establish a brand in a positive way. Human psychology plays an important role in marketing and persuasion. The colors, words, and images you use all play a role in how you brand yourself, your product or your service. According to the study "Impact of color on marketing" 90% of quick judgments made about products were based on color alone. What do these colors really mean? Source: http://visual.ly/color-emotion-guide Color influences how a customer views the brand and its personality. We also associate colors with brand identity. We recognize brands by their colors and how they make us feel. The Psychology of Color: Color/visual ques = high impact on conversion rates Audiences have a limitied attention span when it comes to the internet. The only way to grab their attention is by standing out. Companies and websites does this with bold colors. Colors can direc...

Do you have the power?  We've got PAR Power! Today, we are excited to announce our new arm of PAR! We now offer Social Media Consulting Services that feature Market Strategy, Social Media Management & Market Research. Our love and passion for creativity motivated us to work with small business owners on their marketing needs. Through our three step process we will: Run a marketing audit of all your social media networks Analyze the competition and conduct market research Reinvent and build an interactive marketing strategy We help you understand marketing landscapes through competitive and current trend analysis. We conduct market research on your behalf to gather data to support your venture into new territories. Our Services Include: Social Media Management & Marketing Market Research Social Media Design Social Media Scheduling Social Media Tracking & Analysis Social Media Advertising Let us give you the POWER to become a Social...