Pan Asia Resources

This season's bachelorette, Rachel Lindsey, is shaping up to be the most popular and well-liked bachelorette so far! Rachel gained fan's attention during her time on The Bachelor . She was quickly recognized for her bubbly personality and down-to-earth attitude. Her journey began weeks ago and is coming to an end very soon. How did Rachel get here? She started with 31 eligible bachelors and is now down to her final three. Rachel's journey to love is a lot like finding the perfect candidate for a job. Recruiters have to source and narrow down their results based on who is the best fit. Here are some lessons we learned about recruiting from Rachel's journey... There's always going to fake resumes and candidates in the mix. Your job is to know how to sort through them and find the authentic ones. Much like Rachel's experience with Lucas aka "The Whaboom Guy" she knew he wasn't real and was not there for the right reasons so he was gone pret...

March is Women’s History Month. Pan Asia Resources decided to take this time to interview some of Loudoun County’s most influential women. For one of our first interviews, we got to sit down with Loudoun Economic Development’s Small Business & Entrepreneurial Manager, Vanessa Wagner, to discuss her role with Loudoun Small Biz, how she got here and her thoughts on women-owned small businesses.   We love the title you have on your LinkedIn profile – Entrepreneurship Advocate/Startup Catalyst – Can you tell us more about what you do? I focus on supporting small businesses and growing the entrepreneur ecosystem in Loudoun  County. It is all about providing the right resources at the right time. This includes providing programs, business introductions, referrals, investment opportunities and working with partner organizations. If an opportunity does not exist, we (Loudoun Economic Development) try to create it. My overarching mission at Loudoun Economic ...

Pan Asia Resources is excited to unveil our new website – www.panasiaresources.com Even though redesigning the website has been a laborious task it has been thoroughly enjoyable and educative. The main goal for our new website was to make it user-friendly and offer our clients and candidates a thoroughly informative experience. Our team put their heads together to draft the content and create a fresh look for our website. We have taken a traditional approach towards content management while ensuring the website has a modern feel about it. The entire website process has helped familiarize ourselves with color themes, content and diagram placement and usability and design studies.  Our new website is well-segmented to highlight our core products. With the launch of this website, we are also proud to launch our new offering – Marketing with an Edge. We are currently working with clients to increase their Brand Visibility through marketing collaterals and Social Media Ma...

It's Friday the 13th and that means a lot of talk about superstitions and unlucky habits. So, what is Friday the 13th and makes it so scary? The superstition around this day came about in the Middle Ages or possibly even earlier than that. The day itself has spun off many superstitious such as, not walking under a ladder or seeing a black cat means bad luck! It's even created some of the biggest horror movies out there. Ever heard of a mask-wearing killer named Jason? Well that's a movie you might have seen named "Friday the 13th." The whole idea around this day has become a culture phenomenon and is constantly dreaded due to a fear of bad luck. So, how do you turn this day into your brand's advantage? We've put together a list of marketing tips on how to bring you some luck on this unlucky day. Make Friday the 13th a lucky day for customers. A lot of people focus on the superstitions on this day and how they could bring them bad luck. Use this...

Brand Marketing is no child's play. There are so many variables that help establish a brand in a positive way. Human psychology plays an important role in marketing and persuasion. The colors, words, and images you use all play a role in how you brand yourself, your product or your service. According to the study "Impact of color on marketing" 90% of quick judgments made about products were based on color alone. What do these colors really mean? Source: http://visual.ly/color-emotion-guide Color influences how a customer views the brand and its personality. We also associate colors with brand identity. We recognize brands by their colors and how they make us feel. The Psychology of Color: Color/visual ques = high impact on conversion rates Audiences have a limitied attention span when it comes to the internet. The only way to grab their attention is by standing out. Companies and websites does this with bold colors. Colors can direc...

Do you have the power?  We've got PAR Power! Today, we are excited to announce our new arm of PAR! We now offer Social Media Consulting Services that feature Market Strategy, Social Media Management & Market Research. Our love and passion for creativity motivated us to work with small business owners on their marketing needs. Through our three step process we will: Run a marketing audit of all your social media networks Analyze the competition and conduct market research Reinvent and build an interactive marketing strategy We help you understand marketing landscapes through competitive and current trend analysis. We conduct market research on your behalf to gather data to support your venture into new territories. Our Services Include: Social Media Management & Marketing Market Research Social Media Design Social Media Scheduling Social Media Tracking & Analysis Social Media Advertising Let us give you the POWER to become a Social...