Emote Your Brand Through Colors

Brand Marketing is no child's play. There are so many variables that help establish a brand in a positive way. Human psychology plays an important role in marketing and persuasion. The colors, words, and images you use all play a role in how you brand yourself, your product or your service.

According to the study "Impact of color on marketing" 90% of quick judgments made about products were based on color alone.


What do these colors really mean?


color emotion guide
Source: http://visual.ly/color-emotion-guide

Color influences how a customer views the brand and its personality. We also associate colors with brand identity. We recognize brands by their colors and how they make us feel.



The Psychology of Color:
Color/visual ques = high impact on conversion rates

Audiences have a limitied attention span when it comes to the internet. The only way to grab their attention is by standing out. Companies and websites does this with bold colors. Colors can directly affect your online marketing conversions. 

According to Jenner Aaker and her studied titled "Dimensions of Brand Personality" there are 5 distinct dimension that play a role in a brand's personality. It is important to align your brand with the colors you want to support its personality.


brand personality chart
Image Credit: Jenner Aaker

It is important for clients to take time to understand their brands. Each brand has its own personality. The choice of color should stem from the personality the brand wants to portray. It is critical to understand what is the mission,vision and value proposition the brand wants to convey. Also, take into the consideration the audience and demographics the brand caters to. It would also be a wise choice to look at competition and then position yourself. Look at Coke and Pepsi. They both stand tall in the beverage industry and have chosen to go with bold colors but each color stands for a very different value. Colors are extremely alluring and captivating. But be sure to pick and choose wisely in the loud world of colors. There is always room to play with even Black and White's. Why, you have an entire store - Black and White dedicated to women's clothing line in just these two colors.

Let your brand sparkle in the right choice of color.



Pan Asia Resources specialized in Brand Outreach. We would love to work with customers on helping them develop their Brand Marketing Strategy. You can reach us at sm_us@panasiagroup.net

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