Spring Clean Your Social Media Presence




Spring has sprung which mean it's time for you to clean up your social media presence! Social Media is a crucial tool for any company to utilize. Whether you start small with Facebook or go big with LinkedIn any outreach is positive for your business. It is even more important to stay relevant and up to date on all of your social media networks. Here are some tips to get everything in perfect shape.

  • Keep all profile pictures up-to-date. Refresh your logo every once in a while to stay relevant with followers.
  • Update your cover photo with an attractive image that will boost followers. This is key since this is the photo that draws in viewers first.
  • Update your "About" section and make sure all key points are covered.
  • If your business has hours they adhere to, make sure those all updated to the correct times.
  • On Twitter, create lists to organize your followers and industry contacts.
  • Asses what matters to your customers most. Create content they want to see and what will keep them coming back.
  • Clear out old habits that don't work. Implement new social media strategies that work for you and your customers.
  • Research and implement new tools that support your social media presence.
  • Get a verified Twitter account, this shows that Twitter has authenticated you or your business as real.
  • Update all contact methods so that your customers can reach you easily.
  • Rank your social media accounts and decide which one is most beneficial to your goals.





Pan Asia Resources is a woman-owned firm in Ashburn, VA. Our two core products - Workforce Solutions & Marketing Management, help our customers grow their employee strength & brand visibility.





By: Mallory Gray

Comments

Post a Comment

Popular posts from this blog

An Interview with Vidya Sankaranarayanan from Brihadisha

Image
The meaning of Vidya in Sanskrit is knowledge, but many more adjectives sprang to my mind during this interview. Vidya to me came across as a highly passionate, principled, strong and fiercely independent woman. She is a remarkable dancer who has been blessed by some legendary teachers in the world of Bharatanatyam. Here are some snippets our very interesting conversation. Please tell me how you came up with the name Brihadisha for your dance school? Brihadisha is the primary idol in the Tanjore temple. Tanjore is where my Guru hails from, and where I learned Bharatanatyam. I relate Tanjore to my Guru, Shri K.P. Kittappa Pillai. His family was settled in Tanjore for several years, and were patronized by the Maratha King Sarfoji. I spent most of my summer holidays learning dance at my guru’s home. It was a second home to me. My guru’s ancestors have written several compositions on Brihadisha. To me, Brihadisha and Tanjore are synonymous to each other so I felt it was apt to n
Keep reading

Recruiting 101: Building a Talent Pool

Image
Prioritizing talent and investing time in building your talent pool is critical for any staffing firm. A deep talent pool can be an agency/recruiters best friend. In an ideal world, when you have a job that needs filling you'd already have the perfect employee who is ready to fill the position immediately. In reality, it is unlikely that perfect candidate is ready to fill the role when you have the job for them. That is why a talent pool is a contingency plan you need to have in place. It is also a needed method of reducing the cost and time to hire and ensuring your businesses productivity is not affected too much by skill and resource shortages. So, how do you build a talent pool? We've outlined some steps for any company or recruiter to take to build their talent pool or keep their current one efficient.  Previous applicants.  Any candidate who applies for a position can be a future lead. Whether they have made it to an in
Keep reading

An Interview with Gladys Burke from ADJ Enterprises

Image
I t’s not every day that you meet a successful, grounded entrepreneur who is always ready to help the community and other entrepreneurs grow. So, I am really happy and excited to be meeting Gladys Burke, owner of ADJ Enterprises and getting to talk to her about her entrepreneurial journey. Tell me about ADJ Enterprises and your entrepreneurial work here? That is interesting what got me started. It goes two-fold. One is when I had my first child and fell in absolute love with him and being a mom. I was new to the area and didn’t know anyone here. So I wanted to do something that would allow me to take care of him myself. The flexibility of managing your time by having your own business appealed to me. Family is my utmost priority. Also, at that point I was trying to break into broadcasting and journalism. I faced some difficulty here from a race relations standpoint for opportunities. I decided I am never going to let one person determine my destiny. And that is why I
Keep reading