Social Media Tips & Trends for the New Year!


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Source: http://digitalreview.co/2017-latest-social-media-marketing-trends/
Is your marketing strategy prepared for the New Year? We've put together a dynamic list of new trends and tips you need to follow in order to stay on top of your marketing strategy.

Live Streaming: One of the biggest features that is going to take-off in 2017 is live video recording. Not only can you go live on Facebook, but Twitter now offers it as well! Live video is a great opportunity to show off you products or services to your audience. You can interact with your costumers and receive feedback.

Influencer Marketing: This type of marketing focuses on having key leaders drive your brands message. This is done by inspiring or hiring influencers to get the word out for you. Social media is a huge component in influencer marketing since word-of-mouth has driven many marketing campaigns. You either create the content for the influencers or they create it themselves.

Chatbots: Ever wanted to communicate directly with your customers and vice-versa? Well with the up-rise of chatbots you now can! Multiple companies have added this feature to their websites so that they can communicate directly with their customers. This allows for quick response times to positive or negative consumer feedback. 

Social Media Tips:
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  • Find the right social network for your brand that will reach your target audience and increase consumer engagement
  • Be serious on special holidays or occasions instead of trying to be funny or get your point across
  • Customize what time your postings will go out for each of your social networks. Each platform has different days and times that work best for your target audience
  • Get rid of old, out-dated practices and adopt new trending technologies
  • Revise marketing strategies based on current market trends
  • Talk with your audience not to them, offering customer service on social media can increase customer engagement
  • Show your brand's human side and reach a personal level with your audience


Pan Asia Resources specializes in Brand Outreach, Marketing Diagnostics and Social Media Marketing. We would love to work with customers on helping them develop their Brand Marketing Strategy. You can reach us at sm_us@panasiagroup.net














Written By: Mallory Gray

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